NextGen Leaders of Family Business on Aaj Tak HD, is the first-ever one of a kind docu-series that looks into the businesses run by families in India and how their heirs are carrying their legacies forward.
The series would unravel the rich heritage of these organizations, responsible for uplifting their communities and how they have contributed to the progress of the Indian economy. It will throw light on the story of these successful family businesses, their business strategies, traditions, how they have been run, and what the next generation has in mind to ensure the legacies continue.
When India and its business giants are talked about, a few prominent names come to mind, Tata and Ambani among them.
It begs the question, who are the QUITE TITANS? For example, the Dosa King of Mumbai, Malabar Gold and Diamonds, Solar Industries and Titagarh wagons are all significant contributors. The largest snack food brand in the world started from a tiny sweet shop in Rajasthan? The largest clothing brands in the world was formed over 100 years ago in a small town in India? Who are the leaders in textiles and apparel or for that matter infrastructure industry? How did a small corner shop become a chain of restaurants? The success and survival of many of these family-owned organizations owe themselves to the grit and determination of generations past. To be clear, seventy-nine percent of the businesses in India are family-owned.
There are scores of family businesses that have remained out of the front pages but have propelled their towns and cities from unlikely, disconnected hubs to pivotal spokes to the wheel that is the nation’s economy. The series would aim to unfold the untold stories of these legacies as well as showcase their Heirs and Heriesses who would carry them forward into a new horizon of growth & success.
The series would be featured exclusively on AAJ TAK HD which is has a viewership of over 150MN veiwers and it alone beats the combined viewership of ET Now, CNBC -TV18, CNN News18, Times Now, NDTV, etc.
NextGen Leaders will travel across 25 cities and feature 75 of the most inspiring stories on Family Business in India. It would be on air from May 2022 to September 2022.
For more details on the series and how to get your company featured* pls write to us in the contact us section.